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Introducing our Business Marketing Workshop

Your Passport to Achieve Steady Business and Income Growth

There's a lot more involved in running a business than just buying and selling. There's also a great deal of planning and strategising. Many small businesses fail because they ignore this simple fact, and they don't plan. Planning is an essential part of any successful business as it solves many problems before they ever even arise. Think of it as laying down the tracks your business train will one day pass through.

A business plan guides and outlines your business's operation procedures, while a marketing plan handles the promotion aspect. These are two equally fundamental contributors to a business's success. Some businesses think of only profit and loss, only of inventory and quality of the product. When a company fails, they automatically think to change their product or try a different industry, but that's not always the case.

Without adequate planning, many businesses experience problems such as budget misalignment, low sales, and even catastrophic losses leading to closure. Proper planning enables you to consider all your available resources, forecast potential drawbacks, and plot a course on how best to utilise them and achieve your business goals.

The Planning Stage

To do this, to lay down the tracks or build a solid foundation for your business, you have to do a few things. The first one is to make a marketing plan; if you don't know how to, then learn how to make a small business plan.

In the process of doing that, you have to find a way to create brand awareness. It's one thing to create the best product on the market; it's another to make sure people know about it. People can only purchase what they know. If no one knows about your product, what it does or how it works, then no one will ever buy it.

Everybody drinks water, but still, there's a different market for sparkling water and tap water. The point is that every product or service is designed to solve a problem, and every problem is associated with one or more particular demographics.

Find out what group of people your product best appeals to, that's your target market. Then find out how best to cater to and sell to those people.

Then the last step, figuring out what channels suit your target market the best. Humans are unique, and when you split people into groups, those groups become unique to each other as well. There's no one way to market; each attempt must be tailored to the intended target market.

If your target audience is mainly teenagers, you may be amiss to place ads on traditional physical newspapers, which is not a channel teenagers utilize often enough.

These factors, or more accurately, the lack of these things, are why many businesses fail.

In the old days, businesses got about just fine solely on word of mouth. It was enough back then, but things are different now; you're constantly competing against other businesses for your customer's attention. You have to put more effort to cut through the noise, maintain it, and grow your business.

Remember, if you're not evolving, then you're devolving; there's no stagnancy in business.

How Growth Hacks Can Help

We have researched and identified these common problems affecting businesses and identified the solutions, so we decided to share this at our business marketing workshop. A platform we'll use to educate on the fundamentals of marketing. You can access and learn about tools y to attain steady business and income growth—a more detailed, exact, and tailored session than anything you'll find online.

In our workshop, we'll focus on:

● How to make a business plan

● How to determine your target market

● How to get new customers and retain old ones

● And everything you need to know to see your business grow and flourish

This workshop features in-depth presentations with a deeper dive into business marketing and how exactly it can get you the results desired.

It will also feature interactive sessions to ask questions or make contributions for a more personal experience. Learn how to handle business problems that are unique to your location or industry. You can get answers to the questions you've always wanted to ask and tips on fixing the issues facing your business.

Lastly, for a more immersive experience, we will split participants into break-out rooms. These break-out rooms will each pick a topic and discuss it for about two hours. Each topic will come with an exercise, and at the end of the discussion, each group will give a presentation. This will ensure a greater understanding of the concept discussed.

We will have various topics for each room to select from, such as social media content and strategy. At the end of the workshop, in addition to all the skills and techniques learned, participants will be given materials to aid continued growth and learning.

Final Thoughts

People sometimes say the sky is the limit, but now we know that to be limiting. There are satellites in space, and humankind has been to the moon; the sky is no limit. Space is endless; the point here is, there's no limit, there's no ceiling, no reason why you should ever stop growing.

Remember, there's also no stagnancy in business. You're either moving forward or falling behind. So embrace this opportunity. Let us teach you how to evolve, grow, achieve business success, and eclipse your competitors.

Prepare yourself for the workshop by familiarising yourself with key terms and concepts by going through other articles on our blog, such as

Marketing strategy tips for a small business,

Five ways to make your customers fall in love with your brand and

How to Write a Marketing Plan for a Small Business.

If you're interested and would like more information on our business marketing workshop or any other services we offer, drop us a message at info@growth-hacks.co.uk .

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